Rebranding
Abaco is a SaaS for agricultural technology. The latest version of the product has an old look and feel. So we started with a complete visual identity redesign. A new logotype with a minimal character with an amazing color palette. The new version of the visual identity includes a unified pattern that acts like a chain in the overall identity of the product. The typefaces have been upgraded from Montserrat to Urbanist. This new typeface family looks more natural and modern in the new visual identity. Check out the new Abaco!
Website design
The main goal of rebranding was to have a website that gains more attention and converts better. After designing the visual identity, it’s time for designing a responsive website that is suit for the Abaco’s new identity. The new website has a minimal and modern look & feel. The interactions made the landing page more engaging. The website is responsive on every device. You can check the live version.
